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Disney needs to step up its game: Media analyst

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Disney is going to have to step up its game if it wants to compete with Netflix, said Rich Greenfield, media and tech analyst at BTIG.

"We just want Disney to embrace the future and go all in," Greenfield said Monday on CNBC's "Fast Money." "There's no putting your toe in the water and playing the streaming game."

The Walt Disney Company announced last summer that it would pull all of its content from Netflix and develop its own content with two streaming services: an ESPN video streaming service that would launch in 2018 and its own Disney brand direct-to-consumer streaming service in 2019.

But Greenfield said the legacy media company's methods are off, as Disney tries to expand across multiple platforms, including original content, movie theaters, theme parks and multi-channel cable packages. Disney's cable packages range from $80 to $100 a month, far higher than Netflix's $13.99 premium package, the most expensive the company offers.


Source :- abcnews
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